McDonalds Going the Organic Route?

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This blog is aimed at discussing the alternative food network that has been created in the state of Vermont by farmers' markets specifically. In relation to this topic, it is important to look at the competition of the farmers' markets which consists of big businesses and chains. One of these competitors, fast food restaurant McDonald's, is changing their strategic plan and possibly looking to lean toward being green. McDonald's recently posted its fourth straight quarter of falling in the U.S. same-store sales. This means that the corporation may look to sell more organic food to attract more customers who might be looking for similar products elsewhere. Becca Hary, a spokeswoman for the company, comments on the change of pace by saying:

“We have the ability to cater our menu to local and regional tastes and preferences,” (Patton,1).

Their hope from this change in their menu is to cater to the much popular social change in wanting organic rather than processed food. By choosing an organic alternative to what the corporation is currently selling they hope to not only satisfy customers but boost their sales. In addition to the interviews that are being published on this blog, the hope is to also hear from the competitors to farmers' markets and other locally based businesses such as McDonald's or larger grocers to hear the other side of the story. For more iinformation on this topic, check out the full article McDonald’s May Sell More Organic Foods to Boost Sales.